The field of physical therapy is in excellent shape. By 2028, the industry is expected to grow faster than average, which attributes this to a growing number of people who need care. However, how can your physical therapy practice attract clients from this expanding market? We are here to give you a foolproof list of […]
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The field of physical therapy is in excellent shape. By 2028, the industry is expected to grow faster than average, which attributes this to a growing number of people who need care. However, how can your physical therapy practice attract clients from this expanding market?
We are here to give you a foolproof list of the best marketing tips. These marketing strategies for physical therapy clinics are just what the doctor ordered if your marketing strategy needs some rehab. This list is full of gems that can elevate your clinic, from straightforward and efficient tools like directory listings to search engine optimisation strategies that bring you digital prominence. Let’s with the guide to marketing for physical therapists.
These are the three areas you can focus on to attract more patients. But how exactly do you do this? What can you start doing right away? Here are the topmost strategies.
Every physical therapy marketing strategy should start with creating as many opportunities as possible for people looking for pain relief online to find you.
Most online marketing will point back to your practice website, which serves as the focal point of your marketing initiatives. It is, hence, a logical place to start when developing a new PT marketing strategy. A well-designed website can boost your Google ranking, make you more visible in local searches, and even enhance paid advertising performance.
Email marketing campaigns are used to attract new clients and remind current clients of the available services. Physical therapists must think of ways to encourage engagement when developing a plan to use this kind of marketing. Including a “call-to-action” button in your email will prompt leads to take the next step.
To maintain engagement, physical therapists may also mention additional marketing channels they employ, such as social media, website links, messaging apps, etc. A great way to attract new patients, increase patient retention, and boost your practice’s financial growth is by sending educational, friendly, and welcoming emails.
Are you in search of your big break? Think about the TV screen. Advertising on local TV is a great way to reach a large audience, stand out from the competition, and develop name recognition in your neighbourhood. Of course, TV advertising can be somewhat expensive depending on your market, so you might not want to take this approach if you run a practice in a major city.
If that’s the case, consider investing in advertising space in additional local media, such as:
Make sure your advertisements convey the right message, which means they must explain who you are, who you can help, and what kind of value you offer if you decide to invest in advertising.
Patient retention is one of the major issues the physical therapy industry struggles with. According to the most recent reports, up to 70% of patients don’t follow their care plan exactly. You need patients to stay to recover the marketing cost to them.
Although we have several articles on patient retention, mobile marketing is currently the field’s biggest and most cutting-edge opportunity. Smartphones are at the centre of people’s lives more than ever. Therefore, you will undoubtedly boost patient engagement, compliance, and retention if you can “live” in their pockets throughout care by reminding them to exercise, providing video instruction, sharing health blogs, and even requesting online reviews.
Prospective patients may be a physical therapist’s primary target market for their overall marketing campaign, but marketing to other wellness professionals is also a fantastic alternative. Many of the patients who visit your clinic might also be gym members or see other nearby wellness specialists.
An impeccable way to increase patient referrals is to market to other wellness professionals, which can be done through SmartPT’s physical therapy software. Any provider who targets the same patient demographic as your clinic can form a referral partnership. Partnerships for referrals are advantageous to all parties. They add to your marketing strategy by promoting your company to them and forming a partnership.
As you can see, there are numerous physical therapy marketing ideas that you can start implementing right away, from building a welcoming practice to implementing Facebook ads. The majority will require some setup time and effort, but once they’re up and running, they should continue to generate new appointments in the future automatically if you have physical therapy software.
More goes into creating a successful physical therapy practice than just producing positive clinical results. A solid marketing plan makes the difference between a practice that barely survives and one that genuinely thrives.
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